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Marketing Of Mineral Products

MARKETING OF MINERAL PRODUCTS

WHAT ARE MINERAL PRODUCTS?

To meet the definition of “mineral” a substance must meet five requirements:

•    naturally occurring

•    inorganic

•     solid

•     definite chemical composition

•     ordered internal structure

“Naturally occurring” means that people did not make it. Steel is not a mineral because it is an alloy produced by people. [Read more…]

The Marketing Role Facilitators

THE MARKETING ROLE FACILITATORS

WHO ARE FACILITATORS?

Because marketing functions require significant expertise, it is often both efficient and effective for an organization to use the assistance of independent marketing facilitators. These are organizations and consultants whose sole or primary responsibility is to handle marketing functions. [Read more…]

Structures & Market Unions For The Sale Of Products

STRUCTURES AND MARKET UNIONS FOR THE SALE OF PRODUCTS

PRIMARY AND SECONDARY PRODUCTS

Primary Products

Primary products are products in their natural states for example, raw materials that are “extracted” from the land or ocean. They include products of mining, agriculture, forestry and fisheries. These goods are either sold as it is or used as raw materials for use in processing or manufacturing. [Read more…]

Warehousing – Types, Functions & Advantages

WAREHOUSING – TYPES, FUNCTIONS AND ADVANTAGES

WHAT IS A WAREHOUSE?

A warehouse is a commercial building for storage of goods. Warehouses are used by manufacturers, importers, exporters, wholesalers, transport businesses, customs, etc. They are usually large plain buildings in industrial areas of cities and towns and villages. [Read more…]

Transportation – Importance, Modes & Choice Of Transport Mode

TRANSPORTATION – IMPORTANCE, MODES AND CHOICE OF TRANSPORT MODE

MEANING AND IMPORTANCE

Meaning of transportation

Transportation is a means of moving goods and people from one location to the other. In marketing, it involves the movement of goods from the place of production to the place of consumption. Goods can be moved from the factories to the wholesalers and to the retailers where the consumers come to buy them. [Read more…]