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Meaning & Reasons For International Marketing

MEANING AND REASONS FOR INTERNATIONAL MARKETING

MEANING OF INTERNATIONAL MARKETING

International marketing according to Tim Friesner (2014) is simply the application of marketing principles to more than one country. International marketing in the opinion of Ubrii (2001) refers to the marketing activities in one or more countries outside the domestic operational base of a firm. In essence, it concerns the practice of marketing and the maintenance of competitive advantage across international borders. [Read more…]