Cassava Farming & Garri Processing

Cassava Farming

This is a sample business plan for Cassava Farming and Processing (Garri Production)

TABLE OF CONTENT

Executive Summary
Introduction
Business Description
Products and services
Competitive Advantage
Market Research
Competitor Analysis
Sales and Marketing Plan
Operational Plan
Business Risk
Management and Structure
Financial Plan and Projections

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Business Description

We specialize in the mechanize production of quality cassava / garri, packaged in branded packs.

Benefit of our Cassava

Our mechanized cassava / garri takes away the drudgery faced by local producers in the village, hence providing quality garri that has low moisture content, low sand content and acceptable level of cyanide content approved by NAFDAC and other regulatory bodies in the countries.

Demand for our Cassava

Cassava / Garri is a sort after food staple in the country consumed by majority populace of the country, people consume garri by making it with hot water eating it as eba or pouring cold water in it and adding condiments such as groundnut, sugar, milk, salt or by taking it ordinary without any condiment. Cassava / Garri staple is a common food consumed by all class in the society irrespective of their socioeconomic class and culture. Our branded garri will bring customers to our point of sale because of the quality in our production and packaging.

Targeted Market and Customers for Cassava

The demand for garri is always on the increase, as majority of Nigeria populace consumes garri as a major staple food. Consumers now concern themselves with the type and quality of garri they consumed this is because of the health concern of consuming garri processed by our local producers in our villages. We will be providing quality garri to our customers at a very competitive price, irrespective of their social economic class.

Growth Trends in This Cassava Farming Business

Under the current administration, Nigeria has become the fastest and biggest economy in Africa especially with the boost in the agricultural sector in promoting the cultivation of cassava. This has drastically increased the production of garri for both national and international consumption.

With our mechanized garri branded in packs we will be meeting with the need of both national and international standard.

The Vision

Our vision is to ensure that our customers get quality garri with low cyanide content, moisture content and sand content.

Work Experience

As a nutritional biochemist under the faculty of Basic medical science I know the benefit of ingesting food free from impurities and contaminations.

I served as the production manager of Inem-waters in Cross River state for the past 5 years. My Stay at inem waters has thought me a lot in the water bottling business as I now have

the technical knowhow of starting successful water bottling company and how to meet up with the increasing demand of customers.

As the production manager of inem-waters I was in charge of the planning, coordination and control of manufacturing processes, I ensured our production is efficient and at the correct amount at the right cost and level of quality. There after I acquired the following experience.

overseeing the production process, drawing up a production schedule

ensuring the production is cost effective

making sure the products are produced on time and are of good quality

Being responsible for production process and adjusting schedules as needed.

supervising and motivating a team of workers

Is working with managers to implement company’s policies and goals.

working out the human and material resources needed

I have used these enumerated skills in running the company as the production manager efficiently and help improve the company’s net profit over the years. Experience has thought me to pay total attention on my products, listen to my customer’s observations and comments on my product, adjust or make amend where necessary at all times. There is need to create a feedback network on products in order to effectively correct all noticeable errors of production. Most importantly viable distribution network and outlets will be created to market this product effectively. With the above summations, I can effectively start and run this business outlet, base on my 5 years experience.

Personal Background and Education Credentials

I am Micah Odinaka Olugbenga a native of Okrika in Rivers State, a Bachelor degree holder University of Calabar, I am 28 years of age. I read motivational and business books at my spare time; I enjoy playing and watching football. I am very good at surfing the internet in terms of researching, marketing and advertisement. Proficient with Microsoft full pack including excel and power point. I have always seen myself as an employer of labor. Because, I am meant to understand the only way be successful is to make others successful.

The Cassava Business Format

The private limited liability company is my choice in running the business enterprise. This option enables me to take my destiny in my hands by having the largest share holding in the business and also be the managing director/ chief executive officer of the company. I will take complete responsibility and provide quality leadership needed to nurture the business and fulfill its sets goals and objective.

A vibrant board of directors made up of very experience, knowledgeable and credible Nigerians will be selected to provide managerial and financial advisory services to the management team of the company. The board of directors will appoint auditors and legal advisers/company secretary to handle auditing and legal matters of the company