TABLE OF CONTENT
Executive Summary
Mission and Objectives
Keys to success
Vision and mission statement
SECTION TWO
2.0 Business Model
2.1 Palm Kernel oil production
2.2 The problem statement
2.3 The solution
SECTION THREE
3.0 The marketing plan
3.1 Market Research
3.2 Market size, structure and Growth
3.3 Market segmentation and actions
3.4 Value proposition
3.5 Swot analysis
3.6 Marketing mix
SECTION FOUR
4.0 The production plan
4.1 The raw materials (palm kernel nuts)
4.2 The machines and Equipments
4.3 The products/Outputs
SECTION FIVE
5.0 Organizational and management plan
5.1 Ownership of the business
5.2 Key personnel of the organization
5.3 Manpower requirements
5.4 Management Team
SECTION SIX
6.0 Financial Plan
6.1 Financial Requirements
6.2 Start up Expenses
6.3 Revenue Forecast
6.4 Profit and loss projection
6.5 Proforma Cash Flows
6.6 Projected Balance sheet
Appendix
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