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Purchasing, Supplying And Selling Of Goods And Services


PURCHASING, SUPPLYING AND SELLING OF GOODS AND SERVICES

PURCHASE AND SUPPLY OF GOODS AND SERVICES

Purchasing and supply are the activities of acquiring goods or services to accomplish the goals of an organization. It involves the procurement, storage, and monitoring of goods sold in a store, as well as machinery, supplies, or other raw goods.Continue Reading


Planning For A Personal Marketing Outlet


PLANNING FOR A PERSONAL MARKETING OUTLET

SOURCES OF FUND

There are many sources of business funds, but the most common ones are:

Self-financing

This is the number-one form of financing used by most small-business owners. In addition, when you approach other financing sources such as bankers, venture capitals or the government, they will want to know exactly how much of your own money you are putting into the venture. After all, if you don’t have enough faith in your business to risk your own money, why should anyone else risk theirs?Continue Reading


Information & Communication Technology (ICT)


INFORMATION AND COMMUNICATION TECHNOLOGY (ICT)

THE ROLE OF ICT IN INTERNATIONAL MARKETING

Information and Communications Technology (ICT) according to Fathi Al Riyami (2013), provides businesses with avenues that allow them to remain competitive in local and global economies.Continue Reading


Organising For International Marketing


ORGANISING FOR INTERNATIONAL MARKETING

APPROACHES TO INTERNATIONAL MARKETING

Indirect Export

Indirect market entry methods involve the use of intermediaries who handle all documentations, physical movement of goods, and channels of distribution for sale, indirect exports may take place either with or without the knowledge of the manufacturer himself.Continue Reading


Meaning & Reasons For International Marketing


MEANING AND REASONS FOR INTERNATIONAL MARKETING

MEANING OF INTERNATIONAL MARKETING

International marketing according to Tim Friesner (2014) is simply the application of marketing principles to more than one country. International marketing in the opinion of Ubrii (2001) refers to the marketing activities in one or more countries outside the domestic operational base of a firm. In essence, it concerns the practice of marketing and the maintenance of competitive advantage across international borders.Continue Reading


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