Market and marketing are some of the key success factors of any business activity.  Without the existence of a market,  other factors like production,  personnel, finance and so on have little or no significance. Thus, market and marketing analysis are important aspects of a feasibility study as they reveal the marketing prospect for the product or service which have a direct bearing on  sales revenue and profitability of the proposed industry. Experience have shown that many projects have had to be abandoned on account of insufficient market prospects. [Read more…]

PURCHASING, SUPPLYING AND SELLING OF GOODS AND SERVICES

PURCHASE AND SUPPLY OF GOODS AND SERVICES

Purchasing and supply are the activities of acquiring goods or services to accomplish the goals of an organization. It involves the procurement, storage, and monitoring of goods sold in a store, as well as machinery, supplies, or other raw goods. [Read more…]

PLANNING FOR A PERSONAL MARKETING OUTLET

SOURCES OF FUND

There are many sources of business funds, but the most common ones are:

Self-financing

This is the number-one form of financing used by most small-business owners. In addition, when you approach other financing sources such as bankers, venture capitals or the government, they will want to know exactly how much of your own money you are putting into the venture. After all, if you don’t have enough faith in your business to risk your own money, why should anyone else risk theirs? [Read more…]

ORGANISING FOR INTERNATIONAL MARKETING

APPROACHES TO INTERNATIONAL MARKETING

Indirect Export

Indirect market entry methods involve the use of intermediaries who handle all documentations, physical movement of goods, and channels of distribution for sale, indirect exports may take place either with or without the knowledge of the manufacturer himself. [Read more…]