WHOLESALING AND WHOLESALE MANAGEMENT

This presentation begins with a discussion of the definition and functions of wholesalers. Various types of wholesalers for both consumer and industrial products are discussed.Continue Reading

MARKETING CHANNEL INTERMEDIARIES: AN OVERVIEW

THE MARKETING CHANNEL

Distribution refers to activities that make products available to customers when and where they want to purchase them. Choosing the channels of distribution to use is a major decision in the development of marketing strategies.Continue Reading