Retailers are an important link in the marketing channel because they are both marketers and customers for producers and wholesalers. They perform marketing Activities, such as buying, selling, grading, risk taking and developing information about customers and accessible to ultimate consumers. [Read more…]
This presentation begins with a discussion of the definition and functions of wholesalers. Various types of wholesalers for both consumer and industrial products are discussed. [Read more…]
THE MARKETING CHANNEL
Distribution refers to activities that make products available to customers when and where they want to purchase them. Choosing the channels of distribution to use is a major decision in the development of marketing strategies. [Read more…]