Marketing

Meaning & Reasons For International Marketing

MEANING AND REASONS FOR INTERNATIONAL MARKETING

MEANING OF INTERNATIONAL MARKETING

International marketing according to Tim Friesner (2014) is simply the application of marketing principles to more than one country. International marketing in the opinion of Ubrii (2001) refers to the marketing activities in one or more countries outside the domestic operational base of a firm. In essence, it concerns the practice of marketing and the maintenance of competitive advantage across international borders. [Read more…]

Marketing Of Mineral Products

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MARKETING OF MINERAL PRODUCTS

WHAT ARE MINERAL PRODUCTS?

To meet the definition of “mineral” a substance must meet five requirements:

• naturally occurring

• inorganic

• solid

• definite chemical composition

• ordered internal structure

“Naturally occurring” means that people did not make it. Steel is not a mineral because it is an alloy produced by people. [Read more…]

The Marketing Role Facilitators

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THE MARKETING ROLE FACILITATORS

WHO ARE FACILITATORS?

Because marketing functions require significant expertise, it is often both efficient and effective for an organization to use the assistance of independent marketing facilitators. These are organizations and consultants whose sole or primary responsibility is to handle marketing functions. [Read more…]

Structures & Market Unions For The Sale Of Products

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STRUCTURES AND MARKET UNIONS FOR THE SALE OF PRODUCTS

PRIMARY AND SECONDARY PRODUCTS

Primary Products

Primary products are products in their natural states for example, raw materials that are “extracted” from the land or ocean. They include products of mining, agriculture, forestry and fisheries. These goods are either sold as it is or used as raw materials for use in processing or manufacturing. [Read more…]

Warehousing – Types, Functions & Advantages

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WAREHOUSING – TYPES, FUNCTIONS AND ADVANTAGES

WHAT IS A WAREHOUSE?

A warehouse is a commercial building for storage of goods. Warehouses are used by manufacturers, importers, exporters, wholesalers, transport businesses, customs, etc. They are usually large plain buildings in industrial areas of cities and towns and villages. [Read more…]