Warehousing – Types, Functions & Advantages

WAREHOUSING – TYPES, FUNCTIONS AND ADVANTAGES WHAT IS A WAREHOUSE? A warehouse is a commercial building for storage of goods. Warehouses are used by manufacturers, importers, exporters, wholesalers, transport businesses,…

Pricing Strategies & Methods/Price Determinants

PRICING STRATEGIES AND METHODS/PRICE DETERMINANTS WHAT IS PRICE? Price represents the value of a good or service. It is a component of an exchange or transaction that takes place between…

Types & Functions Of Distribution

TYPES AND FUNCTIONS OF DISTRIBUTION WHAT IS DISTRIBUTION? In marketing, distribution is the process of moving a product from its manufacturing source to its customers. It is the movement of…

Merchandising – Features, Conditions & Functions

MERCHANDISING – FEATURES, CONDITIONS AND FUNCTIONS MERCHANDISING Merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail store level, merchandising refers to…

Marketing Planning & Research

MARKETING PLANNING AND RESEARCH WHAT IS MARKETING PLANNING Simply put, planning means deciding now what to do in the future including when and how you are going to do it.…

Consumer & Organisational Behaviours

CONSUMER AND ORGANISATIONAL BEHAVIOURS WHAT IS CONSUMER BEHAVIOUR? Consumer behaviour or buyer behaviour is the observable actions and reactions of the consumer in relation to the marketing mix, his person,…

Types Of Markets

TYPES OF MARKETS WHAT IS A MARKET? A market is defined as an actual or nominal place where forces of demand and supply operate, and where buyers and sellers interact…

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