Clothing Shop Boutique Business Plan / Feasibility Study
TABLE OF CONTENTS OF FASHION / CLOTHING BOUTIQUE BUSINESS PLAN IN NIGERIA
Executive Summary 4
Business Description 5
Name of firm 5
Legal status 5
Location of business 5
Target market 6
Market Analysis 6
Market Strategies 6
Promotion strategies 7
Distribution strategies 7
Competitive Edge 7
SWOT Analysis 8
Legal, Environmental, Socio-Economic and Regulatory Issues 8
Risk Analysis 9
Financial Plan 10
Project cost 10
Funding requirement 10
Projected sales 11
Staff/labour requirement & cost 11
Projected Income statement 11
Projected cash flow statement 12
Projected balance sheet 12
Profitability analysis 13
Break Even Point Analysis 14
Other considerations 15
Economic justification 15
Commercial Viability 15
1.0 EXECUTIVE SUMMARY of the Boutique Business Plan / Feasibility Study
1.1 Company and Project
The following report and recommendation relate to Geoffrey fashion house.
1.2 Project Cost
The planned project is to be fully implemented with an investment of N22,290, 000 with a fixed capital of N7,290,000 and a working capital of N15,000,000.
1.3 Project Location
The proposed project is to be located in Warri, Delta State Because of good available market and access road.
1.4 Projects Vision
This project vision is to be a one-stop shop for quality fabrics and a household name in fashion industry in South-South Nigeria
1.5 Market Potential
There is a ready market for the planned project. The level of demand for the product is quite high by virtue of the fact that Warri is a busy town with high concentration of oil workers and subsidiaries.
1.6 Financial Position
The financial position reveals a good liquidity and stability. The project turnover for 2015, 2016 and 2017 respectively is N29,152,200; N33525,030; and N38,553,785. Net profit for 2015 is N4,682,000, increasing to N5,480,700 in 2016 and N6,410,000 in 2017.
1.7 The funding requirement is N22,290,000 which is expected to come from the Federal Government as grant for the Amnesty re-integration programme.
1.8 the project competitive edge is the series of entrepreneurship training undergone under the re-integration programme as the residual knowledge of the entrepreneur.
1.9 Profitability Indicators
7.0 Conclusion and Recommendation
From the point of analysis of our finding, the proposed project/business is found to be technically feasible, financially viable and economically desirable. The project offers good investment benefit. We therefore highly recommend it for funding and implementation.
Business Description in the Boutique business plan / proposal
The planned business is as result of feasibility study carried out by Geoffrey Fashion house in Warri and its environ. As the population of the area is currently on the increase, the demand for quality fabrics is also on the increase.
To be a one-stop shop for quality fabrics and a household name in fashion industry in South-South Nigeria.
To provide quality fabrics that will meet the taste of different target groups at competitive prices continually.
Name of firm (Please insert)
The registration of the planned business with Corporate Affairs Commission will be undertaken as soon as fund for the implementation of the project is available to give the business a legal status.
Location of the business & reasons
The promoter wishes to locate the business in Warri area of Delta State because of existence of market, infrastructure and strategic nature of the place (due to the presence of oil companies and their subsidiaries).
Products / services
Our products will include ladies/women and men wears, jewelries, shoes, bags and accessories.
Target Market Group
Our target customers will include ladies, men, corporate executives, the youth especially the students.
The fashion industry in Nigeria is a highly competitive one. There is an average of three fashion shops in a street. It is also a fast changing industry owing to the rapid change in fashion. The desire of the consumers to keep pace with the trends makes the competition more challenging. Our fashion outfit intends to deliver unique fabrics at competitive prices as a new entrant.
Market Analysis of the Fashion boutique business plan
The emphasis today is on the way people look as well as the need to keep up with the trends in fashion has created a large market for the boutique business. The change in lifestyle in addition to change in social and corporate pressure have made boutique business a good option for busy corporate executives and house wives who may not have the time to shop from the regular markets. Besides, the youth, ladies and gentlemen find boutique a ready source for their fabrics needs. So there exists a ready market for fabrics especially if they are trendy.
Special sales promo, home delivery service and offer of tailoring services will be our core marketing strategies.
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