Hair & Beauty Shop Business Plan In Nigeria Feasibility Study

Hair & Beauty Shop Business Plan In Nigeria Feasibility Study

TABLE OF CONTENTS for Hair & Beauty Shop Business Plan In Nigeria

1.0 EXECUTIVE SUMMARY

2.0 INTRODUCTION

2.1 VISION

2.3 MISSION

2.4 KEY SUCCESS FACTORS

2.5 INHERENT RISKS

2.6 OWNERSHIP OF THE ENTERPRISE

2.7 LEGAL STATUS

2.5 LOCATIONAL FACTORS

2.6 AVAILABLE MARKETS

3.0 PRODUCTS

3.1 PRODUCT DESCRIPTION

3.2 COSTING

3.3 MARKET DEMAND

3.4 PROJECTED ANNUAL DEMAND

4.0 MARKET ANALYSIS

4.1 CUSTOMER/ MARKET SEGMENTATION

5.0 MARKETING PLAN

5.1 MARKETING STRATEGY

5.2 MARKET POSTIONING

6.0 MANAGEMENT AND ORGANIZATION

6.1 OWNER/MANAGER

6.2 PERSONNEL PLAN

6.3 ORGANIZATIONAL STRUCTURE

6.4 VALUES AND NORMS

6.5 LEGAL AND REGULATORY, SOCIAL AND ENVIRONMENTAL ISSUES

6.6 SOCIAL ISSUES

6.7 ENVIRONMENT ISSUES

7.0 RISK ANALYSIS

7.1 SWOT ANALYSIS

8.0 FINANCIAL ANALYSIS

8.1 PROJECT COST

8.2 FUNDING PLAN AND STATEMENT

8.3 PROJECTED INCOME STATEMENT

8.4 PROJECTED PROFITABILITY ANALYSIS

9.0 CONTINGENCY PLAN/ EXIT STRATEGY

9.1 CONTINGENCY PLAN

9.2 EXIT STRATEGY

9.3 OTHER CONSIDERATIONS, CONCLUSION AND RECOMMENDATION

9.4 ECONOMIC JUSTIFICATION

9.5 ECONOMIC VIABILITY

9.6 COMMERCIAL VIABILTY

9.7 CONCLUSION

APPENDIX

PART I

1.0 EXECUTIVE SUMMARY of Hair & Beauty Shop Business Plan / Proposal

1.1 This recommendation is related to the proposal by eze chinenye,
Jumbo Ibiere Helen and Karen Ijeoma Eze to establish a hair and beauty
shop at Mkpokiti bus stop opposite Afia 9 market.

1.2 The amount needed for the proposed investment is N1, 434,500 with
N634, 500 as the capital contributed by the partners and N800, 000
agency funds.

1.3 . To be a renowned supplier of hair and beauty products as well as
a reference point for beauty treatments and tips

1.4 Location: the proposed location at Mkpokiti bus stop opposite Afia 9 market.

1.5 A ready market exists for the business. Prospective clients
include: university students, married and working class women and
young school leavers and children

1.6 The financial projections reveal a good level of liquidity and
stability. The projected turnover for year one, two and three
respectively . profits for year one is N1,230,000 increasing to
N1,996,000 IN YEARS TWO AND N1,913,993 in year three

1.7 The funding requirement is N 800,000 as the promoter is committing
N635, 500 to the project

1.8 The enterprise competition edge is the management’s strong
technical skill gathered during over five years practical experiences
of the business center envisioned high profile customer care services
and a tendency to imposed into interest service

1.9 The profitability indictors are extracted form the projections
contained in the plan are as follows:

Profitability Years 1 Years 2 Years 3

Turnover (N) 2,400,000 3,069,000 3,375,900

Net profit (N) 1,230,000 1,559,900 1,913,993

Return on sales

(%) 143.94 182.44 223.86

Return on Equity

(%) 44.11 50.83 56.70

Return on tonal

investment (%) 66.34 84.09 103.18

1.10 CONCLUSION AND RECOMMENDATION

– From the point of view the analysis of our market survey. The
proposed project is found to be technically feasible, financially
viable and economically desirable.

The project offers good investment benefits. We therefore highly
recommend it for funding and implementation.

PART II

2.0 BACKGROUND of the Hair & Beauty Shop Business Plan / Feasibility Study

2.1 INTRODUCTION

PARLANCE HAIR AND BEAUTY SHOP is a different and creative brand which
aims at supplying our customers with the quality and the best
available makeup and hair products as well as beauty treatments. New
hair and makeup are two of the few things that never go out of vogue
because each day women are searching for new and more creative ways to
beautify themselves. Beauty and make over shop aims at meeting with
current trends and making sure that every lady looks her possible
best.

2.2 VISION

To be a renowned supplier of hair and beauty products as well as a
reference point for beauty treatments and tips.

2.3 MISSION

To supply quality and unique brands of weavons and various make up
products, to constantly keep our customers glowing with efficient
health tips and beauty treatments and recommendations.

2.4 KEY SUCCESS FACTORS

The key success factors are:

a) Direct supply from manufacturers hence most of our products will be
sold at a cheaper price

b) Beauty therapy where client will be advised on what range of
products will best suit their skin, hair texture, etc

c) Customers are giving the option of subscribing to have a particular
range of beauty products supplied to them monthly or twice a year.

d) Constant customers are given a membership card for discount rates
on their products

e) Customers can also place orders for a particular type of weavon or
brand of products

f) They can also subscribe for beauty treatment tips and place orders
for suggested treatments to be supplied to them

2.5 INHERENT RISKS

a) The difficulty of being connected to the major producers or
distributors of these products

b) The problem of finishing available stock before a new trend comes in vogue

c) The issue of ready suppliers of certain products

d) the challenge of peculiar cases where a particular range of
products do not work for a particular customer

e) the issue of finding suppliers of quality and not imitiated products

f) The already established suppliers of other suppliers.

2.6 OWNERSHIP OF THE ENTERPRISE

PARLANCE HAIR AND BEAUTY SHOP is a partnership owned and managed by
eze chinenye Helen, Dickson Isaac, and Karen ijeoma eze and okoro
maduabuchi.

2.7 LOCATIONAL FACTORS

PARLANCE HAIR AND BEAUTY SHOP is located at Mpokiti bus stop, opposite
Afia nine markets in Enugu. The choice of the site was informed by its
strategic location as listed below:

· Its location opposite the market easily located and noticed

· Existence of good road network and market

· Closeness to distributors and suppliers in the market as well as
closeness to the consumers

2.7 AVAILABLE MARKET

survey shows that the average student changes her weavon or hair
attachment after about 2 weeks to one month, and also replaces her
make up every three to six months, this is taking into consideration
the fact that not everyone’s make up finishes at the same time and
women are also always eager to buy new types of recommended creams and
cleansers that will enhance their skin color and the smoothness of
their face. Hence unique hair and beauty shop has a readily available
though highly competitive market which we are more than compete to
handle.

PART III

3.0 PRODUCTS/ SERVICES for Hair & Beauty Shop Business Plan

UNIQUE HAIR AND BEAUTY SHOP will supply the following products and services:

· Hair attachments

· Synthetic weavons

· Non synthetic weavon

· Make up products

· Hair products

· Beauty treatment for the face

· Daily supply of beauty tips

· Provision of unique hair brands, cream, soap and make up products on order

3.1 PRODUCT DESCRIPTION

ü HAIR ATTACHMENTS

We supply hair attachments of different brands and types such as
xpression brands, dreads of different brands and colours

ü SYNTHETIC WEAVONS

We also supply synthetic non human hair products such as gold
products, adorable weavons, classic weavons, darling products, pro 10
products, amigos hair products amongst others.

ü NON SYNTHETIC WEAVONS

These are mostly human hair products: they include the weavons with
simple human texture: ladystar products, remmy products, black elegant
products, rain bow lady products, miss rola products, chois, amongst
others.

The second group are of a higher quality: they include brazillian hair
products, Peruvian hair products. These range of products are however
only supplied on demand.

ü MAKE UP PRODUCTS

We also deal in the supply of major make up brands such as Mary Kay
products, sleek products and black opal. Every other requested product
will be supplied on demand to a customer on request.

ü HAIR CREAMS AND TREATMENT

We also sell popular brands of hair relaxer that is not in kit form:
ozone, petals, soul mate, Venus amongst others we also sell kit
relaxers: gentle treatment, olive oil, doctor miracle, and doctor
miracle.

· BEAUTY TREATMENT FOR THE FACE

Parlance hair and beauty shop also offer beauty treatment for the face
by recommending lotions, and soaps that enhance skin colour and treat
spots, stretch marks, pimples, black spots and acnes. On the other
hand we offer hair treatments to treat breaking hair, dandruff, weak
hair growth and colour amongst others.

3.2 COSTING

The costing of materials needed are mainly grouped grouped under:

1. Weavons

2. Make up

3. Hair products

4. Other beauty treatments

ü WEAVONS

This will cover the contact with the producers, major distributors and
becoming a major distributor myself. Taking into consideration the
number of products I will be selling and knowing the ones to be bought
from major suppliers and those to become a distributor for. This will
enable me sell at a cheaper rate than other weavon shops and to have a
constant supply of new and quality hair brands.

ü MAKE UP

We will mostly be involved in distributing these make up from the
manufacturers themselves rather than buying and reselling. This is to
enable us get them not only at a cheaper rate, but also to ensure
their authenticity, this will mostly be in their popular products such
as: foundation, translucent, concealer, loose and tight powder and eye
shadows. Other products such as ear pencil, air liner, lip sticks of
various kinds, and blush of different brands will be bought from
wholesalers and sold at normal retail price. They will be however
unique and new products which will not be as expensive as the big
names but will be as good as them thereby encouraging customers to try
them out.

ü HAIR PRODUCTS

These will be limited to the popular brands. Under this heading we
will have the hair relaxers, hair creams and treatments. Under which
we will sell normal relaxers and kit relaxers but all limited to
popular brands like ozone, petals, gentle treatment, olive oil, etc we
would also sell weavon creams like serum olive oil, roller benders,
Indian hemp hair cream, normal hair creams like soul mate and apple,

dandruff shampoo and conditioners, neutralizing shampoos and
conditions, amongst others.

ü OTHER BEAUTY TREATMENTS

These includes special includes facial treatments like facial scrub,
cleansers, and peels off as well as beauty recommendations.

3.3 MARKET DEMAND

PARLANCE WEAVON AND BEAUTY SHOP is strategically located at mpokiti
bus stop opposite Afia nine market and is close to the major
universities and institutions of learning, as well as hostels and
salons located close to the market making it easily traced by its
target customer. And there is already an available and large market
for hair and beauty products. Its demand is high and is expected to
increase especially as new products come into the market.

3.4 PROJECTED ANNUAL DEMAND FOR PARLANCE HAIR AND BEAUTY PRODUCTS IN
ENUGU AND ITS ENVIRONS

GET THE COMPLETE HAIR AND BEAUTY SHOP BUSINESS PROPOSAL / FEASIBILITY REPORT. To place an order, pay N10,000 to

GTBank (Guaranty Trust Bank)
Account Name – Chudi-Oji Chukwuka
Account No – 0044157183

After payment text your name and e-mail address to 08060565721 and you’ll receive your HAIR AND BEAUTY SHOP BUSINESS PLAN / FEASIBILITY STUDY IN NIGERIA.

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