Marketing Information System (MKIS) and Marketing Research
To manage a business well is to manage its future, and to manage the future is to manage information.
To effectively manage this information, a company needs a marketing information system. As computers become common business tools in recent time firms are able to collect, store, and manipulate larger amount of data to aid marketing information system (MKIS) which is an ongoing, organized procedure to generate, analyse, disseminate, store, and retrieve information for use in making marketing decisions. [Read more…]